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Home»Artificial Intelligence»By putting AI into everything, Google wants to make it invisible 
Artificial Intelligence

By putting AI into everything, Google wants to make it invisible 

AndyBy AndyMay 25, 2025No Comments4 Mins Read
By putting AI into everything, Google wants to make it invisible 


Introduction

Artificial Intelligence (AI) is revolutionizing how we interact with technology, and Google’s innovations are at the forefront of this transformation. In this article, we delve into Google’s latest offerings, including its Gemini app and AI Mode, which promise to make AI more accessible and integral in our daily lives. Discover how these advancements redefine user experience and what they mean for the future of AI.

Google’s Gemini App: The Future of Multimodal Models

Google’s Gemini app is a prime example of how the company is streamlining access to its cutting-edge generative models. Packed with functionalities like the new Imagen 4 image generator and Veo 3 video generator, this app allows users to tap into a myriad of multimodal capabilities via a single chatbot interface. This convenience marks a significant leap forward for both tech enthusiasts and casual users.

Introducing Gemini Live

One standout feature of the Gemini app is Gemini Live. This innovative tool enables users to share their phone’s screen or camera view with the chatbot, asking it real-time questions about what it observes. Initially showcased in the demos of Project Astra—a visionary AI assistant project by Google DeepMind—Gemini Live now brings a taste of advanced AI interaction to everyday smartphone users.

AI Mode and Enhancements to Search Functionality

Another groundbreaking advancement is Google’s AI Mode, an LLM-powered interface that personalizes search experiences by leveraging data from Gmail and Google Docs. With features like Deep Search, which breaks down queries into numerous searches and summarizes the findings, users can enjoy a more tailored and efficient search experience. This encapsulates a shift in how we perceive search; it’s no longer just a list of links but a comprehensive, interactive dialogue with AI.

The Rise of Project Mariner and Search Live

As Google continues to integrate AI into its search functionalities, features like Project Mariner and Search Live illustrate the evolving landscape. Project Mariner, Google DeepMind’s browser-using agent, is designed to enhance the user’s web browsing experience. Meanwhile, Search Live allows users to engage with their camera, asking the AI to identify objects or provide context. These features exemplify a new frontier in AI, one where the technology seamlessly blends into our everyday activities.

The Competitive Edge

While OpenAI’s ChatGPT offers similar features, Google’s existing ecosystem of consumer services and vast user base create a unique competitive advantage. As more users adopt these tools, the familiarity may lead to a deeper understanding and appreciation of AI technology.

Google AI Ultra: Premium Access to Cutting-Edge Features

For power users eager for the latest features, Google has introduced Google AI Ultra, a subscription service priced at $250 a month. This offering grants access to advanced functionalities and the newest updates as they become available. For tech-forward individuals, this option promises an enriched experience with the latest advancements in AI.

The Evolution of AI in Everyday Life

In the wake of OpenAI’s ChatGPT launch in late 2022, Google quickly adapted to the competitive landscape by enhancing its offerings. During a recent preview call, CEO Sundar Pichai noted that AI Overviews—a preliminary feature of AI Mode that provides LLM-generated summaries—has gained immense popularity, with millions of users engaging with it seamlessly. Pichai remarked that many users may not even realize they are utilizing AI; they simply view it as a smarter way to search.

The Invisible AI Revolution

The overarching theme of Google’s recent products is to make AI virtually invisible to users. By embedding AI into various tools and services, Google is not just showcasing technological prowess but also democratizing access to sophisticated AI. This transformation signifies a shift towards making intelligence available to everyone, everywhere.

Conclusion

The rapid advancements in Artificial Intelligence, as demonstrated by Google’s Gemini app and AI Mode, indicate a future where AI is deeply integrated into our daily lives. With capabilities that make technology more accessible and user-friendly, Google is setting the stage for innovations that enhance our interactions with digital platforms. As AI continues to evolve, it promises a more personalized and efficient user experience that we may eventually take for granted.

FAQ

Question 1: What is the Gemini app’s primary purpose?

The Gemini app serves to centralize access to Google’s multimodal generative models, enhancing user interaction through a single AI chatbot interface.

Question 2: How does AI Mode personalize search results?

AI Mode leverages personal data from Gmail and Google Docs to tailor search responses, creating a more individualized search experience.

Question 3: What features do Project Mariner and Search Live offer?

Project Mariner enhances web browsing through AI-based assistance, while Search Live allows real-time interactions through the use of the camera to identify objects and provide context.



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