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Home»Gaming»Mastercard insists it has not “required restrictions of any” game on Steam or itch.io, but Valve claims otherwise
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Mastercard insists it has not “required restrictions of any” game on Steam or itch.io, but Valve claims otherwise

SteveBy SteveAugust 7, 2025No Comments4 Mins Read
Mastercard insists it has not “required restrictions of any” game on Steam or itch.io, but Valve claims otherwise


Introduction

As the gaming industry evolves, the ongoing battle over content censorship continues to unfold. The tug-of-war between payment processors and platforms like Steam and Itch.io has brought adult games into the spotlight, raising questions about freedom of expression in gaming. This article aims to explore how recent actions by Mastercard and the response from game developers could shape the future of adult content in gaming.

The Censorship Controversy Surrounding Payment Processors

The gaming community is abuzz as Steam and Itch.io navigate intense pressure from payment processors, particularly regarding the availability of NSFW (Not Safe For Work) games. Mastercard has publicly distanced itself from accusations of enforcing censorship, claiming it has not mandated any restrictions on game content. However, Valve, the parent company of Steam, presents a different story, revealing the complexities behind these censorship issues.

Valve’s Response to Payment Processor Pressure

In a recent statement, Valve introduced ambiguous guidelines barring “certain types of adult content” from being offered on Steam. This announcement was coupled with a wave of “retirements” of adult games that allegedly violate policies set forth by payment processors. Valve admits that its operational viability is heavily reliant on the support of these financial entities.

Itch.io’s Approach to Adult Content

Following Steam’s lead, Itch.io also took measures to ‘deindex’ NSFW games under similar pressures. Citing the Australia-based organization Collective Shout, which has campaigned against adult content in gaming, Itch.io stated that it too must adhere to the demands of payment networks and banks. Fortunately, recent developments indicate that Itch.io is considering reindexing free NSFW games and is actively seeking partnerships with payment processors more open to adult themes.

Mastercard’s Involvement and Reaction

Despite Mastercard’s insistence that it plays no direct role in game censorship, Valve claims that the payment processor indirectly communicated with various banks and payment facilitators, creating a ripple effect that pressured Valve into enforcing stricter guidelines. Valve’s statement emphasizes its long-standing policy aimed at distributing legal games but highlights how Mastercard’s Rule 5.12.7 creates ambiguity regarding what content is acceptable.

The Implications of Mastercard’s Rule 5.12.7

Mastercard’s Rule 5.12.7 allows the company to refuse transactions based on what it deems as potentially damaging to its brand. This rule offers the payment processor room for wide interpretation, which can stifle adult gaming content even if it is legally compliant. The clause prohibits “patently offensive” materials but leaves the door open for subjective assessments, giving Mastercard extensive power over content distribution.

The Gaming Community Speaks Out

As debates intensify, many industry representatives—including the International Game Developer Association—are vocalizing their concerns about the influence of financial institutions over creative storytelling in games. Their position advocates for games that depict “consensual adult content,” urging against corporate overreach in storytelling avenues. As some regions, like the UK, draft legislation such as the Online Safety Act, the future of adult games remains uncertain.

Unique Insights: A Growing Movement for Game Freedom

The FreedomToBuy campaign from rival platform GOG has gained traction, promoting the idea that players should make their own choices about the games they wish to purchase, irrespective of adult themes. The growing movement highlights the importance of advocacy in preserving diverse storytelling options in gaming.

Conclusion

The ongoing conflict between payment processors and gaming platforms raises essential questions about censorship and freedom in the gaming industry. As developers, consumers, and payment processors navigate these challenges, the outcome will significantly impact the future of adult content in gaming. Maintaining a balanced dialogue among all stakeholders is vital for fostering an inclusive and diverse gaming landscape.

FAQ

Question 1: Why are payment processors influencing game content?

Payment processors influence game content due to their control over financial transactions. They can impose regulations that platforms must follow to ensure that the transactions do not involve illegal or offensive material.

Question 2: How has Valve responded to evolving content policies?

Valve has acknowledged ongoing pressures and has adjusted its guidelines to restrict certain adult content while maintaining its goal of offering legal games, highlighting the complexities involved.

Question 3: What steps is Itch.io taking regarding NSFW games?

Itch.io is reindexing some free NSFW games and actively looking for payment processors that are comfortable working with adult material, demonstrating resilience in the face of pressure.



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