If you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision shopper manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media won’t instantly stand out as a significant a part of the advertising toolkit. But, overlooking it might imply lacking important alternatives.
In immediately’s advertising panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or entice new clients on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” instrument for constructing model fame.
Crafting a social media technique, nonetheless, isn’t any easy activity—it requires curating content material, scheduling posts, and analyzing channels. Specialists recommend posting wherever from as soon as every week to a number of occasions day by day, relying on the platform.² So, how will you successfully handle this quantity?
Stream social content material with Cisco Advertising Velocity
Enter Cisco Advertising Velocity (MV), an award-winning co-marketing platform out there solely to our Cisco companions. MV provides a social stream characteristic, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be mechanically revealed to your accounts.
MV acts as your social strategist, managing submit quantity by auto-publishing or supplying you with the choice to approve and customise posts. You possibly can tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this characteristic, take a look at our coaching sources.
Social media as demand technology in Cisco Advertising Velocity
Past constructing model fame, social media performs a important function in demand technology— in actual fact, 54% of B2B entrepreneurs generate leads by social media platforms.³ It’s a vital instrument through the higher funnel levels, the place informative content material can increase purchaser consciousness and curiosity.
Visible storytelling has turn into particularly essential, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising Velocity might help companions take full benefit of those developments.
For instance, our AI-Prepared Knowledge Middle associate marketing campaign is designed to draw new clients by Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embody curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these belongings to spice up visibility and join with their target market extra successfully.
Monitor social metrics in Cisco Advertising Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising Velocity, companions acquire entry to social dashboards to trace and optimize their social media efforts. These dashboards assist you to analyze efficiency knowledge, refine methods, and make data-driven choices for future campaigns.
All in all, managing social media is usually a important funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Happily, Cisco companions acquire entry to Advertising Velocity’s complete social media administration instruments—at no further value.
From automating content material to monitoring metrics, Cisco Advertising Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising Velocity’s social media capabilities immediately to rework your advertising method.
For extra coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite,
[3] Optin Monster,
[4] Hubspot, 2025 Hubspot State of Advertising Report
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