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    Home»Artificial Intelligence»How a new type of AI is helping police skirt facial recognition bans
    Artificial Intelligence

    How a new type of AI is helping police skirt facial recognition bans

    AndyBy AndyMay 18, 2025No Comments4 Mins Read
    How a new type of AI is helping police skirt facial recognition bans


    Unveiling Track: A New Era in Video Analysis with Artificial Intelligence

    Artificial Intelligence (AI) is reshaping the landscape of video surveillance and tracking, with significant implications for privacy and security. Veritone’s innovative product, Track, is at the forefront of this evolution, enabling agencies to identify individuals through various attributes. This article delves into the capabilities, controversies, and future of Track, revealing how AI is changing the way we monitor and analyze behavior in public spaces.

    Understanding Track: How It Works

    Ryan Steelberg, CEO of Veritone, explains that the inspiration behind Track was to create a tool that could assist law enforcement in identifying potentially malicious behavior without relying on facial recognition. This technology can track individuals even when direct facial recognition isn’t legally feasible, addressing a critical gap in surveillance capabilities.

    Track goes beyond conventional tracking methods, allowing for identification based on attributes such as body size, gender, hair color, clothing, and accessories. During a demonstration, Veritone showcased how the system could analyze footage from various settings, including high-profile events like the January 6 riots, proving its versatility and potential for locating individuals across different environments.

    The Technology Behind Track

    Accessible via major cloud platforms like Amazon and Microsoft, Track is designed to compile timelines, aiding agencies in monitoring individuals through recorded video feeds. The number of attributes used for identification is continuously expanding, with future enhancements expected to include real-time video processing. Currently, the system operates solely on pre-recorded footage, but Steelberg predicts a completion of live feed capabilities within a year.

    Privacy Concerns and Criticisms

    The launch of Track has not been without controversy. The American Civil Liberties Union (ACLU) has raised significant privacy concerns, stating that this tool may introduce similar risks associated with facial recognition technologies while presenting new challenges. With federal agencies encouraged to enhance surveillance on various groups, including protesters and immigrants, the implications of widespread use of such a tool cannot be underestimated.

    Jay Stanley, a senior policy analyst at the ACLU, has pointed out that while AI can streamline video surveillance by automatically analyzing footage, Track marks a significant leap in making sustained tracking of individuals feasible at scale. This raises questions about ethical surveillance and civil liberties, igniting debates on how law enforcement should balance public safety and individual rights.

    Applications: Who is Using Track?

    As of now, government agencies represent only a small fraction (6%) of Veritone’s clientele, primarily dominated by clients in the media and entertainment sectors. However, the public sector is rapidly emerging as a growth market, with notable adopters across states like California, Washington, Colorado, New Jersey, and Illinois. This expansion indicates a rising trend towards integrating AI tools in law enforcement to aid in crime prevention and investigation.

    Future Implications of AI in Surveillance

    As the capabilities of AI continue to evolve, the potential applications in surveillance and law enforcement will become more pronounced. The ability to analyze vast amounts of video data instantly is a promise that many technology firms are keen to fulfill. Yet, it also imposes an ethical responsibility to implement such technologies judiciously, ensuring that the rights of individuals are adequately protected while enabling law enforcement to perform effectively.

    Unique Insight: The “Jason Bourne” App

    This technology has been playfully dubbed by its creators as the “Jason Bourne app,” highlighting its capacity to aggregate and analyze data as if it were a subplot of an action movie. It demonstrates the advanced capabilities of AI in real-time tracking and behavior analysis, yet it also invites critical reflection on the implications surrounding privacy and consent.

    Conclusion

    Veritone’s Track exemplifies the innovative intersection of artificial intelligence and law enforcement, offering exciting opportunities and significant challenges. As society continues to navigate these developments, striking a balance between technological advancement and privacy will be pivotal in determining the future of surveillance and personal freedom.

    FAQ

    Question 1: How does Track identify individuals without using facial recognition?

    Track uses a variety of physical attributes to identify individuals, including body size, gender, hair color, clothing, and accessories, enabling identification even when faces are not visible.

    Question 2: What are the main concerns surrounding the use of AI in surveillance?

    The primary concerns are related to privacy violations and the potential misuse of tracking technology by law enforcement, leading to ethical dilemmas in civil liberties.

    Question 3: How quickly can the Track system analyze video footage?

    Track can analyze recorded video footage rapidly, providing timelines and tracking capabilities, but currently, it does not support real-time video processing.



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